Network Monitoring for Serious eCommerce

In the real world, businesses come in every size, from self-employed entrepreneurs like me to mega malls like Wal-Mart.

On the Internet, companies come in every size, too, from a stand-alone ebook sales page with webmaster and owner all in one, to 300 pound gorilla like Amazon, with over a million pages, who requires the entire population of a small country to serve as webmaster.

If your site is a single page, it is its own network. But if your site is any bigger, and you have plans to grow, it is a network or is fast becoming one. You need network monitoring.

Most ecommerce webmasters are at least somewhat familiar with website monitoring. Many use a website monitoring service or software to keep track of "uptime" and "downtime".

At your local shopping mall, serious business requires more than just knowing when the front doors are open and when they are closed. Serious ecommerce needs to know more than just when the site is accessible. That is what network monitoring is all about.

What Network Monitoring Monitors

Chances are, your e-business owns one of the following, or uses one of the following remotely:

DNS servers: These are used to translate your site name, like www.URL.com, to the numbers called "IP addresses" that computers understand. If DNS servers are not working properly, end-users will not be able to find your site and will get an error. Usually only an external or remote monitoring service will detect such a problem.

An FTP server: File Transfer Protocol servers are used to help you
exchange files with remote users. If you use FTP, a monitoring
service can make sure it is always up and running.

POP3 and SMTP servers: These are used for exchanging emails. If you are using email, chances are you are using SMTP and POP3. If your SMTP server is down, everyone who sends you email will receive an error, stating that your mail server is down and cannot accept incoming email. To say that the impression this leaves your customers is bad would be an understatement. If your POP3 server is down, you will be unable to retrieve email from your mailbox. Once again, only external monitoring will prevent such a problem.

Firewalls: Many businesses use firewalls to protect their internal network from un-authorized traffic, such as spyware, viruses and sabotage by competitors. Furthermore, a firewall is your first line of defense. If your firewall goes down, your whole network may actually become inaccessible from outside. In other words, if you host your own web site and mail servers, those will become
inaccessible to the outside world if your firewall goes down. Once again, remote network monitoring is required to detect that a problem exists and quickly get it repaired.

Internet connections: Users come to your network from multiple backbones, depending on the company they use to connect to the Internet and their location. It is important to insure that your connection performs well for each user. A remote monitoring service can ping your networks from multiple locations around the world, thus testing most major routes to your web server or network. Before hiring a network monitoring service, check to see that they have both your customer geography and the Internet backbone layout covered.

Very few websites of any size and functionality are anything less than a complete network, and many networks rely on servers in different parts of the world.

A good network monitoring service can ensure, as a base, that all servers are properly functioning, that data can be sent to and received from each server, and that each function sharing the server responds as required. An advanced network monitoring service can even remotely monitor the temperature of your servers.

What you need to monitor depends on how extensive your network is. A network monitoring expert can help you determine what needs monitoring. If you own the servers, or are remotely hosted on dedicated servers, you most likely need everything monitored. If your site is hosted on shared servers, you might need fewer functions monitored.

Managing the Bottom Line

If you don't keep track of how much money you're making, you have no idea whether your business is successful or not. You can't tell how well your marketing is working. And I don't just mean you should know the amount of your total sales or gross revenue. You need to know what your net profit is. If you don't, there's no way you can know how to increase it.

If you want your business to be successful, you need to make a financial plan and check it against the facts on a monthly basis, then take immediate action to correct any problems. Here are the steps you should take:

* Create a financial plan for your business. Estimate how much revenue you expect to bring in each month, and project what your expenses will be.
* Remember that lost profits can't be recovered. When entrepreneurs compare their projections to reality and find earnings too low or expenses too high, they often conclude, "I'll make it up later." The problem is that you really can't make it up later: every month profits are too low is a month that is gone forever.
* Make adjustments right away. If revenues are lower than expected, increase efforts in sales and marketing or look for ways to increase your rates. If overhead costs are too high, find ways to cut back. There are other businesses like yours around. What is their secret for operating profitably?
* Think before you spend. When considering any new business expense, including marketing and sales activities, evaluate the increased earnings you expect to bring in against its cost before you proceed to make a purchase.
* Evaluate the success of your business based on profit, not revenue. It doesn't matter how many thousands of dollars you are bringing in each month if your expenses are almost as high, or higher. Many high-revenue businesses have gone under for this very reason -- don't be one of them.

Quasar software

Accounting has become more and more complex as have the businesses that use accounting functions. Fortunately, there are several excellent software packages that can help you manage this important function. Quasar is one such package.

All versions of Quasar offer comprehensive inventory controls. In its most basic use, the inventory module allows a business owner to track the locations and quantities of all inventory items. Additionally, the inventory capabilities go beyond simple record-keeping. Manufacturers and wholesalers can assemble kits using component items; whenever a kit is assembled, the inventory representing its component items are adjusted accordingly. Items can be grouped into various categories and the groups can be nested many levels deep. Vendor purchase orders can be generated for items whose quantities are below a preset level. Costs and selling prices for items can be set and discounted in a myriad of different ways. Finally, these items can be reported upon to show such things as profits, margins, and sales per item.

Sales and purchasing are another strength of Quasar. Customer quotes can be easily converted to invoices to be paid. Promotions can be created and discounts can be given based on date, customer, or store location. Margins can be reported upon for traits such as individual items, individual customers, or individual salesperson. Likewise, a purchase order can be created and converted to a vendor invoice, which can be paid in a number of different ways, including printing a check. Quasar can keep track of miscellaneous fees such as container deposits, freight charges, and franchise fees.

The intelligent design of Quasar's user interface allows for quick and easy data entry. Some programs you may encounter are not optimized for keyboard use. These programs require you to move your hand to the mouse to select frequently needed options. While some of Quasar's menu options are only mouse-accessible, the bulk of Quasar's user interface is designed in such a way that you can keep you hands on the keyboard by using special shortcuts. This allows for faster data entry, which can save time (and therefore money) in the long run.

Building Cash Reserves

Building a financial cushion for your business is never easy. Experts say that businesses should have anywhere from six to nine months worth of income safely stored away in the bank. If you're a business grossing $250,000 per month, the mere thought of saving over $1.5 million dollars in a savings account will either have you collapsing from fits of laughter or from the paralyzing panic that has just set in. What may be a nice well-advised idea in theory can easily be tossed right out the window when you're just barely making payroll each month. So how is a small business owner to even begin a prudent savings program for long-term success?

Realizing that your business needs a savings plan is the first step toward better management. The reasons for growing a financial nest egg are strong. Building savings allows you to plan for future growth in your business and have ready the investment capital necessary to launch those plans. Having a source of back-up income can often carry a business through a rough time.
When market fluctuations, such as the dramatic increase in gasoline and oil prices, start to affect your business, you may need to dip into your savings to keep operations running smoothly until the difficulties pass. Savings can also support seasonal businesses with the ability to purchase inventory and cover payroll until the flush of new cash arrives. Try to remember that you didn't build your business overnight and you cannot build a savings account instantly either.

Review your books monthly and see where you can trim expenses and reroute the savings to a separate account. This will also help to keep you on track with cash flow and other financial issues. While it can be quite alarming to see your cash flowing outward with seemingly no end in sight, it's better to see it happening and put corrective measures into place, rather than discovering your losses five or six months too late.

Does The Google Desktop Really Put Your Privacy In Jeopardy?

There has been a lot of talk recently about Google Talk and how there are serious privacy concerns with the new application.

The biggest concern seems to come with the ability to search and share multiple computers with one account. In other words, you could use a single desktop search account to search, index and allow you to share files between your desktop and laptop for example.

But are these concerns grounded in truth? Is there really a privacy issue here?

I downloaded and installed the new Desktop Search beta the other day. It has some interesting new features such as the ability to remove panels from the sidebar and dock them anywhere you like on your desktop.

And there are several more panels available to let you do anything from manage what is indexed, to passing time by playing games.

One of the coolest features is its ability to reach beyond the desktop it is on to do a variety of things. Now, I can play tic tac toe with co-workers, or even friends around the world.

But the biggest, and most troubling update to some is the ability to remotely index files, as well as share them using Google servers to temporarily store the items.

By turning this feature on you give Google the right to store your files for up to 30 days. Therein lies the crux of the issue – there seems to be no way around this 30 day requirement.

All I have to say is 'so what?'

So what if you have to give Google this ability? Google will encrypt the data so that no one else can access it. And even if there is some sort of DOJ subpoena requiring access to these files I don't think it would stand up in court.

This is because Google has set up a network whereby all your Google activities are tied to one Google account. Your personalized home page, gmail, google analytics, adwords and adsense accounts all share the same Google account. Therefore, it would be difficult for anyone to get a subpoena to review information pertaining to only part of that account.

Legalities aside, if you are that concerned about the privacy being surrendered to Google in order to use this system then don't sign up for it.

You can still download and use the new Desktop Search with most of its new features, but you don't have to use the file sharing.

But what if you want to share files between computers?

Well, do what I did – go to your favorite electronics store and buy a flash drive. I just bought a USB flash drive with over 2 gigs of storage for under $100. Now I can easily transfer anything between any computer with no worry of some government agency wanting to know what's on it.

As I said, I do have the new Google Desktop installed, and I did look at the settings for the search and file sharing, but I didn't turn them on. I have no need to be able to search my home computer from work and vice versa, nor do I need to share files between the two computers.

And if I did, I'll simply use the FTP site I have set up on a computer at home or the aforementioned flash drive.

Really, when it comes to all the other ways that Google captures your personal data, from search history to Gmail, should we be all that concerned that some files may end up being stored on a Google server somewhere?

I think we should have other concerns. For example, I think we should be concerned about what Google already knows about us via those services I mentioned earlier.

I think business owners should be concerned that such a service would allow employees to easily steal and transfer data to and from work.

I think if you are that scared of the US government infringing on your privacy then you shouldn't have a Google account, nor Google Desktop Search nor a Gmail account. In fact I don't think you should have any Internet accounts because quite honestly everyone is a target for the DOJ. Further, I can almost guarantee you that your local ISP will fold and hand over the data much easier than Google will.

So before you start complaining about how Google could infringe your privacy, remember that YOU have the ability to stop it from happening. It's just a matter of choosing to do so.

Cabling your home for computer network - still a requirement?

Cabling your home for computer network - still a requirement?

With proliferation of wireless networking and communication equipment it is oh-so-tempting to cut the cord and save a significant sum of money in the process. But is everything that a regular computer networking user needs can be done using just wireless network? Let’s take a look at some pros and contras:

1. One important advantage of having a cabled network is the available bandwidth or simply speed. At the present point in time the speed of connection via a simple and inexpensive CAT5E cable can be 1000Mbit/sec, whereas the best that IEEE802.11g (one of the many flavors of Wi-Fi) can offer is only 54Mbit/sec. It may not seem so significant if you think you are only browsing Internet, and the DSL speed available to you is 1.5Mbit/sec. However, if you need to print via your network connection on a remote printer, you should realize that the print jobs, depending on the amount of graphic data in them, can easily reach dozens and even hundreds megabytes. Since 1Byte=8bit one 100MByte print job will take 15 seconds (and in reality this time can be much longer) to transmit via a Wi-Fi wireless connection, and this time shrinks to mere 1 sec or less on wired 1000MBit/s Ethernet connection. Same principal applies to transferring files, backing up files on other computers in the network etc.
2. It is not possible today and with all probability will not be possible in the future to transmit power needed for your networking device via the wireless link. Unless, of course, you would be willing to be subjected to very high levels of microwave radiation. Thus a device that was marketed to you as “un-tethered” will in fact be very much tethered via the power cord or will have to be re-charged every so often. The power requirements are increasingly important for devices that are expected to be always online, such as phone sets. Therefore it is best to have it connected via a cable that can deliver both power and the communication signal at the same time.
3. Wireless communications are very much proprietary and require whole gamut of conversion equipment to transmit multi-media signals. The same CAT5E cable can without any modification support phone, computer network, balanced line level audio signal, baseband video signal as well as host of other, more specialized, control applications’ signals. With inexpensive adapters called “baluns” the same cable can carry significant number of channels of broadband television or carry a baseband video, such as security camera output, through great distances. All of those applications, except the computer network of course, will require specialized expensive conversion equipment if they needed to be transmitted via a Wi-Fi link.
4. The cost benefit of not running wires around the house is not as simple as issue as it seems. Having installed a wireless network at home you have only eliminated the need to wire for a single application – computer network. A modern home, however, requires all kinds of wiring to run even without regard to computers. The power and phones are obvious examples, as well as thermostats and security systems. Pre-wired speakers are common and most homes today have intercom systems as a desirable option, and those also require extensive wiring. It is very likely that the same contractor running the intercom or security cables is qualified to run computer cables – CAT5E or better. If you are building a home, you should definitely check if computer cabling option is available in your new home, and our advice is to go ahead and purchase it before the walls close. It is going to be a pretty involved and expensive procedure to install the cables later. As an added cost benefit of a wired computer network you will find that all modern computers ship with wired Ethernet network interface card included, and the latest models ship with 1000MBit/sec cards that are essentially free for the computer’s owner.

There are multiple sources of information available on proper planning and design of a residential cabling for voice, data, audio, video and other applications. One of the best sources is the TIA/EIA-570B standard, most resent release of which has been published in 2004. The standard outlines recommended types of the cables, principals of cable distribution in a single- and multi-dwelling units as well as recommended amount of cables to be installed based on the size of the house.

In conclusion, cutting the wire seems like a step forward, some sort of liberation of computer from the bonds of the infrastructure. I would caution the reader, however, to take a more balanced and informed approach before joining the wireless revolution. There are still (and will remain in foreseen future) sound reasons to include properly designed cabling system into the list of your dream home options.

An Overview of Mobile Wireless Computing

Being able to work while traveling is essential for every professional these days. That’s why laptops have become an essential item. Using the internet on a laptop is also important if one needs to keep in touch with work. Getting wireless internet for your laptop is therefore essential if you are a traveling professional. It is important that if you do so, get a wireless internet capability for your laptop, to get the best possible deal out there and maximize the potential of your computer. Due to the mobility of the laptop, computer users need not to be limited by wires when travelling so wireless internet is very handy. Wireless internet these days is becoming better and faster and almost a necessity for every laptop.

Having wireless internet on your laptop allows the user to conduct their business in a timely and easy manner. Having a wifi internet connection on the laptop for example, makes conducting business much easier. It is becoming increasingly popular as well. Being able to connect to the internet while traveling allows the user to check emails constantly and therefore keep contacts, to have access to information like checking figures, and enhance their productivity. To be able to connect to the internet using a laptop, the computer must have the wireless capability to connect to a router. It is imperative that the laptop must have the right network card with a WiFi connector. There are many public spaces that allow for WiFi connections in every western city. The quality of the connection differs from place to place since it depends on a variety of factors. In general, the quality of the connection depends on the quality of the wireless signal that your laptop receives. Being closer or further from the source of the signal in the end will determine the strength and therefore the quality and possibly the speed of your connection. A WiFi network allows for constant connectivity in all hours of the day and every day of the week.

Currently, computer and consequently laptop manufactures are investing time and money in enhancing their products networking capabilities and speeds. In the past few years, wireless connectivity has come a long way in terms of quality and strength. When the portable computers were introduced a few years back the notion of the mobile network already existed. Nevertheless, it was not perfected and had many flaws. Over the years however, wireless capabilities have expanded, they have been bettered allowing for greater connectivity, stronger networks, and higher productivity. As a result, and due to the constant technological advancements, laptop users these days can buy the computer and never have to worry about finding a modem, or a router or those inconvenient cables. Just turn on the computer and start surfing the web. Due to the increasing popularity o wireless internet public spaces have been accommodating for this new trend. Public libraries, airports, or even specific businesses provide wireless internet for their customers. In many city centres in North America, there are so many wireless networks functioning at the same place that it is virtually impossible not to find an internet connection to log on to. The only down side to wireless computing is that it might be associated with health risks that we are not yet aware of. Overall, however wireless computing is the way to go for the business professional, the student or every other avid computer user.